Step 2 will be for those of you who have the time to build your own website, or for those of you who want to know how to ask the right questions to a website company who you are considering hiring.
The website has to start with research. Who are you trying to get your website in front of? What is the average age/income of your average client? Where do they live? What words are they typing into Google to try to find other remodeling general contractors in your area? Moz has a blog about keyword research that is very helpful.
Once you have identified what key words you are going after, design your whole website around those words and phrases. The website title, and page descriptions should all include these words written in different orders in different ways that is actually readable and not repeated as Google does not like when anything is repeated.
Each page especially the home and about pages should be filled with an overwhelming amount of content which makes use of your keywords as frequent as possible without sounding spammy or being unreadable. An example of Good use would be (Taggart's Remodeling has always been a general contractor what Beaverton can trust. Taggart's Remodeling can help with bathroom remodeling, kitchen remodeling, roofing, flooring, and much more, Call us for all your home construction and residential remodeling needs.) While an example of what makes Google angry would be (The remodeling remodel company in Beaverton Oregon will remodel your remodeling projects up to the highest remodeling standards of a remodeling company that remodels most of the remodeling remodels.) If a customer would read it and think it was awful than you can bet Google with think it is horrible as well.
Consider all of the services that you offer, what services do you make the most profit from? what services do you like the best? Beyond the standard services page, it is best to add a separate page for each of the services you want to showcase to potential clients. Each page must make use of the original keywords while hopefully making use of a new one more targeted for that exact service. The more pages on your website the better, but time and/or money can make a 396 webpage a little difficult.
Each page must be built with low res yet extremely clear photos that will load fast while retaining quality for your viewers. You don't want images that will make your company come off as cheap or out dated. The best way to do this is by having the graphics built to spec and then compressed with any one of the different image compressors. I use Shrink o Matic, but here is a list of the 18 Image Compressors to Speed Up Your Website I would also recommend downloading SEO quake so that you are able to run a diagnosis check every once in a while to see if there is something you are missing.
Make sure each page has an h1 h2 and h3 header, and only 1 h1 header at that. After that just add content. Fresh content every day if possible, content containing keywords, content that will never get old. Start a Blog, write about what you do, add links to blogs written by other people you know and ask for links to your blog from theirs if it's relevant. Just keep adding content until SEO Quake says that you have enough. If you cant figure out anything to write about, there is a really cool content idea generator that can be very helpful.
Be sure that all of your images have alt tags and are sized appropriately to appear on your website and your mobile website. Oh yeah don't sign on with any company that does not offer free mobile websites. As of the middle of April 2015 Google started to care about mobile websites as a large number of Google searches are done by phone and that number is growing every day. If you need any help with any of this Perpetual Aesthetics will do a great job.
Once you have identified what key words you are going after, design your whole website around those words and phrases. The website title, and page descriptions should all include these words written in different orders in different ways that is actually readable and not repeated as Google does not like when anything is repeated.
Each page especially the home and about pages should be filled with an overwhelming amount of content which makes use of your keywords as frequent as possible without sounding spammy or being unreadable. An example of Good use would be (Taggart's Remodeling has always been a general contractor what Beaverton can trust. Taggart's Remodeling can help with bathroom remodeling, kitchen remodeling, roofing, flooring, and much more, Call us for all your home construction and residential remodeling needs.) While an example of what makes Google angry would be (The remodeling remodel company in Beaverton Oregon will remodel your remodeling projects up to the highest remodeling standards of a remodeling company that remodels most of the remodeling remodels.) If a customer would read it and think it was awful than you can bet Google with think it is horrible as well.
Consider all of the services that you offer, what services do you make the most profit from? what services do you like the best? Beyond the standard services page, it is best to add a separate page for each of the services you want to showcase to potential clients. Each page must make use of the original keywords while hopefully making use of a new one more targeted for that exact service. The more pages on your website the better, but time and/or money can make a 396 webpage a little difficult.
Each page must be built with low res yet extremely clear photos that will load fast while retaining quality for your viewers. You don't want images that will make your company come off as cheap or out dated. The best way to do this is by having the graphics built to spec and then compressed with any one of the different image compressors. I use Shrink o Matic, but here is a list of the 18 Image Compressors to Speed Up Your Website I would also recommend downloading SEO quake so that you are able to run a diagnosis check every once in a while to see if there is something you are missing.
Make sure each page has an h1 h2 and h3 header, and only 1 h1 header at that. After that just add content. Fresh content every day if possible, content containing keywords, content that will never get old. Start a Blog, write about what you do, add links to blogs written by other people you know and ask for links to your blog from theirs if it's relevant. Just keep adding content until SEO Quake says that you have enough. If you cant figure out anything to write about, there is a really cool content idea generator that can be very helpful.
Be sure that all of your images have alt tags and are sized appropriately to appear on your website and your mobile website. Oh yeah don't sign on with any company that does not offer free mobile websites. As of the middle of April 2015 Google started to care about mobile websites as a large number of Google searches are done by phone and that number is growing every day. If you need any help with any of this Perpetual Aesthetics will do a great job.
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